AI brings speed. We bring precision.

Senior brand-building craft, multiplied by AI.

Used well, AI compounds senior brand judgement into sharper, faster, more measurable work.

Used poorly, it scales mediocrity.

Supramodal helps senior marketing leaders make AI a force for better brand-building, not just cheaper output.

16+
Years blue-chip brand-building
7+
Years pioneering AI marketing
£3bn+
Portfolio of brands managed · ≈$4bn+
60+
Operational markets

Category-defining brands · Diageo, BAT & El Grupo Varma

Guinness/Johnnie Walker/Smirnoff/Vuse/Tanqueray/Glenfiddich/Velo/Cîroc/The Balvenie/glo/Hendrick's/Talisker/Lagavulin/Ron Barceló/

WHY SUPRAMODAL

The gap isn't talent — it's integration.

Most marketing leaders aren't short of capability. They have strong agencies, smart strategy partners and access to AI tools. What's missing is a senior partner who holds brand-building craft and AI-native method in a single view — and makes the two work as one decision, not three separate workstreams.

That's what Supramodal brings: both disciplines in one conversation, working alongside your existing teams and agencies — not instead of them.

About Supramodal

The Supramodal Operating Model

  1. 01
    AI field agentsThe heavy lifting that used to take a roster of specialists.
  2. 02
    An Agentic CouncilReviews and sharpens every output before it ships.
  3. 03
    Senior judgementSits on top — the accountability of one partner.

The output of a small business unit, with the accountability of one partner.

Selected work.

01 / 03

Velo, Vuse and glo

Consumer Electronics / FMCG

AI-Powered Storytelling.

Rebuilding global content strategy with agentic AI.

An omnichannel content-strategy overhaul across BAT's Vuse, Velo and glo — each rebuilt as its own connected story, with agentic AI as the engine of the method itself — the approach behind our Supramodal Operating Model. Three category-leading strategies in eight weeks, against a global planning milestone.

£3bn+ (≈$4bn+) portfolio · GlobalRead case
Diageo whisky brands

Spirits / FMCG

What's Your Whisky.

Integrating AI across the full marketing mix.

The AI flavour discovery platform Diageo built for whisky — later extended across gin, beer, tequila and cocktails. It reached more than a million consumers worldwide, turning a recommendation into first-party data.

1M+ consumers worldwideRead case
Vuse

Consumer Electronics

Vaping Done Right.

Consolidating brand architecture with AI-optimised activation.

Five operational programmes brought under one consumer-facing brand framework, with AI tuning the message to every market underneath. Now deployed globally across Vuse's markets — the consumer never saw AI; they saw a message that landed for them.

Deployed globallyRead case

NEW · FOR TEAMS BUILDING IT THEMSELVES

The Playbook for AI Brand Building

How to build an iconic brand — in a fraction of the time, at a fraction of the cost.

A ten-stage workflow inspired by the Supramodal Operating Model: your AI tech stack does the labour, senior brand discipline makes the calls, and you finish holding your brand's complete Launch Book.

Founding cohort — 25 places, £295. Pre-order now — the complete Founding Edition opens Wednesday 2 September.

Explore The Playbook →

BRING THIS THINKING TO YOUR BRAND

Senior strategic partnership for AI-native marketing transformation — without the multi-million-pound consultancy overhead.

Let's talk
Let's talk